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Hi there!

Thanks for stopping by! I’m Jen, a freckled writer of this journal of sorts. I have a deep love for good people, fitness and pieces of life that make you smile. I chase my passion everyday by empowering women with style, fitness and day-to-day inspiration. Here is where I share tidbits of my life and things that inspire me. Read more about me, here. 

East Coast West Coast Style

East Coast West Coast Style

blue and white striped swimwear summer straw hat

Shop this look

red white blue summer stripes white skirt
straw blue hat stripes
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freckles on fillmore
summer straw bag red sunglasses beach
freckles on fillmore
freckles on fillmore
freckles on fillmore
freckles on fillmore
freckles on fillmore
freckles on fillmore

The other night over dinner with friends, we discussed our individual styles and what defines each one we chose to sport. The consensus for me was easy going but preppy. East Coast with a West coast flare. While both looks are quintessentially American they are different for obvious reasons... due to geography, season and culture which typically shape the style preference and looks.

West Coast tends to lean more relaxed looks, beach, bohemian, and East coast exudes a more polished, preppy & sophisticated look. Born and raised in San Francisco I adopted a casual laid back California vibe. Rips, fringe, black, and ivory were my early on staples. After my first year of college at Notre Dame, my style began to evolve. One of the things I loved about being a student there was exposure to different cultures and styles. Students came from all over the world and US. Most of my friends were from the East Coast with sleek, navy, bright colored and simple patterned looks. I loved it. Growing up in San Francisco, then venturing to the Midwest for college I’ve found my style is somewhere in between. It's a bit hard to define and continues to evolve but last week I stopped by Baker Beach aka our version of Nantucket for some sunshine. Here is an example of how I blend the two. 

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Hat - East

Bow trimmed hat to offer protection from the sun. Wear to the beach with your favorite tunic for a classic, feminine (and practical) finishing touch. It's packable and keeps its shape.

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Bathing Suit - West/East

Low back striped one piece with a flattering silhouette that contours the body with an elegant, deep-scooped back. The low armhole and neckline make for the perfect combination of sexy + chic. 

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Skirt - East

A classic A-line skirt that pairs well with a day at the beach look to a white button down + pumps for lunch/dinner.

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Tote - West 

A round tote bag is all you need to stow the essentials. Straw bags are all the rage right now in CA. Los Angeles based designer Clare Vivier has become the goto source for modern local accessories.

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